NPR's Generation Listen

In 2016, I was a part of WJCT’s team working with NPR’s Generation Listen initiative. I was responsible for social media, photography, videography, editing, event organization, collaboration, and more.

Generation Listen is an NPR initiative that connects public broadcasting with younger listeners who are curious about the world and passionate about creating a more informed public. Another goal of Generation Listen is to bring people who love great stories together.

Generation Listen to Events 2016 I contributed to:

• Generation Listen & Jax Young Voters Coalition Present: Why Vote Jax

  • March 18, 2015

  • WJCT Studios

  • More here

• Swamp Radio & Gen Listen (WJCT) Listening Party

  • September 3, 2015

  • Vagabond Coffee

  • More here

• The Hyppo & Gen Listen (WJCT) Listening Party

  • October 30, 2015

  • The Hyppo

  • More here

• WJCT Generation Listen: Trivia Night at BREW

  • July 22, 2016

  • BREW Five Points

  • More here

WJCT is one of the first public broadcasting stations in the country to start a Generation Listen program. Keep up with Gen Listen at WJCT for opportunities to attend fantastic events and make radio-loving friends from across the First Coast!

For more information or to be part of awesome things to come, join our Facebook group (WJCT Gen Listeners) or email generationlisten@wjct.org.

THE LISTENING PARTY MODEL

NPR Generation Listen's board of advisors was faced with one consistent question, “How do you build the foundation for long-term engagement with younger listeners, who have a sincere connection to the content NPR creates?” 

The solution: Get them offline and in a circle.

NPR was in need of an inexpensive, low-production model for gatherings that listeners and non-listeners could easily recreate, with frequency.

Based on her experience road-testing premiere models for intimate conversations at Summit, Audrey knew that convening a small group of friends, with seating in the round, listening to a piece of NPR content, and facilitating post-event discussion over snacks and drinks would create a social and muscle-memory experience that community-starved young people wouldn’t soon forget.

Today, this is a model that listeners and member stations around the country successfully use to gather and listen. Using the model, NPR witnessed over 200 self-organized groups host their own listening parties to commemorate the first episode of the hit podcast Invisibilia.

In addition, NPR Generation later partnered with The Case Foundation, and turned Audrey's listening party formula into a digital tool kit.